CEM 2019: View the Event Guide
Australia's #1 CX event, the 12th Annual Customer Experience Management Summit 2019 is set to return on the 27th - 28th of May at the Sofitel Wentworth, Sydney. This will be your exclusive opportunity to: Network with over 50+ CX experts including USAA, ...
Customer Experience Predictions for 2019
Customers no longer merely judge an experience they have with a brand based on the industry the outfit is from. Now, they benchmark the encounter against all of the “wow” moments they have ever received from any business. Ahead of the Customer Experience Management Summit 2019 we take a look back ...
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How DBS Bank is using human centred design principles to create an exceptional customer experience
In this article, Raju Nair, Executive Director, Head of Customer Journey Design at DBS Bank, explores some of the biggest hurdles that stop companies from truly understanding their customers and the strategies they can use to successfully create and implement customer journey mapping in order to create a seamless customer experience.
5 ways Coles is creating a seamless digital customer experience
In this article, Stuart Freer, GM Digital IT and User Experience at Coles, shares 5 essential steps Coles is taking to deliver a seamless omni-channel experience and the core lessons other organisations can learn from their customer experience journey to date.
Using data to build a meaningful customer experience: In the spotlight with Neil Hoyne, Head of Customer Analytics, Google (US)
In this article, Neil Hoyne, Head of Customer Analytics at Google (US) shares how you can make start to truly engage your customers through effective data capture and measurement techniques and the types of tools Google is using to achieve this in an increasingly connected and customer-dominated environment.
The Ideal Customer Experience: Where Technology Meets Humanity
The best possible customer experience is one that does the job in a completely frictionless manner, and also relates to the customer as an empathetic and social person. Making a genuine, human connection with your customer is the most powerful tool for building loyalty and advocacy, but the effort will backfire on you unless you’ve first...
Redefining Customer Support: Kill the Assembly line experience, Embrace Collaboration
In this presentation from Customer Experience Management 2017, Alex Huntley, Customer Experience Manager at Booktopia and Sreelesh Pillai, General Manager at Freshdesk explore what makes a good customer experience and the strategies needed to create a 'WOW' customer experience.
Customer First - Customer first culture, Customer led experience design and Data driven decision making
Culture is the foundation for delivering ‘above and beyond’ customer experiences.In this presentation from Customer Experience Management 2017, Andrew Nicholson, Head of Analytics & Insights at SunSuper explores explores how to understand what matters most to your customers and honour this understanding in the design of your customer experiences, including Sunsuper case study...
A back to basics approach to CX success: how Wyndham Hotels is creating memorable and personable experiences for customers
In this case study, Adam Geneave, Vice President of Customer Experience at Wyndham Resorts shares how he is leading a back to basics approach to create a seamless customer experience and the types of strategies his team is using to translate customer feedback into actionable solutions.
CEM Talks Episode 1: CX in 2017 - The Year that was
2017 was a big year for CX in Australia – most notably Amazon entering the Australian market in December. How is this going to impact the way organisations operate in the CX space?What other factors are influencing the way organisations approach CX? In this first installment of CEM Talks 2018,...
CEM Talks Episode 2: The best (and worst) CX stories of 2017
In this video, Peter Merrett, Founder of the House of Wonderful and Charles Weiser, Chief Experience Officer at Optus chat about their favourite (and not so favourite) CX stories of 2017.
CEM Talks: Why Attend Customer Experience Management 2018?
In this video, Peter Merrett, Founder of the House of Wonderful and Charles Weiser, Chief Experience Officer at Optus, share why Customer Experience Management 2018 is a must attend event for those in the CX space!
CEM Talks Episode 3: How to delight your customers
It's no secret that customer of today differs from the customer 10 years ago. But how are organisations responding? In this interview, Peter Merrett, Founder of the House of Wonderful and Charles Weiser, Chief Experience Officer at Optus explore why its so important to 'delight' your customers and how this...
CEM Talks Episode 4: The fundamentals creating a personalised CX
Creating a personalised customer experience is the cornerstone of an exceptional customer experience strategy. But getting personalisation right can be difficult to achieve. In this episode, Charles Weiser, Chief Experience Officer at Optus and Peter Merrett, Founder of the House of Wonderful explore how you can live in the moment...
2018 CEM Post Show Report
Didn't get a chance to attend CEM in 2018? Or just want to review some of the highlights and recap what went down at the event? The post show report from the 2018 Customer Experience Management has just been released. Make sure you get your copy to see who attended, testimonials,...
CREATING TOMORROW’S CUSTOMER EXPERIENCE TODAY: THE SECOND WAVE OF CX TRANSFORMATION
A customer’s experience with a brand will at one point hit a make-or-break moment; it’s inevitable.The question is - are you aware of when these moments of truth occur and are you able to influence them for the better? In these situations, knowledge of your customer and their needs and...
Modern Customer Engagement Imperatives through Digital & AI
In this past presentation from Customer Experience Management 2019, Adrian Pok, Technical Sales Director, Global Black Belts, Microsoft explores: customer experience as a key brand differentiator and the use of AI and digital to deliver better ways to delight customershow Microsoft are breaking down traditional application silosthe new generation of...
How Nordstrom Has Made It’s Name Synonymous With Customer Service Through Staff Empowerment
In this past presentation from CEM 2018, Jyoti Shukla, Vice President of User Experience, Nordstrom (USA) explores: Empowering sales teams to listen, connect and provide exceptionalcustomer service at every given pointThe transformation of the role of the instore salesperson to a digital entrepreneur/strategic leader Identifying key employee traits from different disciplines throughout...
Offshore Airports Customer Service Fundamentals
In this past presentation from Customer Experience Management 2018, Simon Jobson, Human Resources Manager, Qantas explores: Mega trends impacting customer experienceAttributes that drive customer satisfactionKey customer service strategies utilized to reduce negative customer experiences
eHealth’s Journey to Improve Customer Experience
In this presentation from CEM 2018, Michael Berndt, Chief Customer Experience Officer, eHealth Queensland explores: an overarching Service Delivery Excellence Program to transform service delivery capabilityutilising AI and digital integration to make big gains in ICT health service delivery – smarter service solutions, lower costs, in addition to more responsive and better...
CEM Presentation Pack
To start your 2019 right, you can explore a selection of exclusive presentations to see what you can expect at this year's upcoming event.You'll get 50+ pages covering modern customer engagement imperatives through digital & AI and how to improve customer service through staff empowerment.
What the modern gig economy is doing to customer experience
Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave. Such stable environments were associated with a...
Is your customer experience program having the right impact?
We are in the age of the customer. It’s now widely acknowledged that companies that prioritise the experience for their customers, can deliver better benefits for everyone. So why isn’t every company hyper-focused on delivering great customer experience? And if businesses have a dedicated program in place, how can they...
Panel: How emerging technologies are reshaping customer experience management
Growing volumes of data generated through emerging technologies such as artificial intelligence, voice interaction and mixed reality could see consumers outsourcing their own identity management as the very nature of value-driven exchange between brand and consumer transforms. The impact of emerging technologies on customer experience was a key topic discussed...
Customer Experience Is The New Brand
The race to own customer experience is on! Companies are recognizing the importance of delivering an experience that makes them stand out from their competition. Some are learning the hard way. Last year United Airlines had a brand crisis, in which $1.4 billion in value was wiped out overnight when...