Transcript: CEM Talks Episode 4: The fundamentals creating a personalised CX

Transcript: CEM Talks Episode 4: The fundamentals creating a personalised CX

Creating a personalised customer experience is the cornerstone of an exceptional customer experience strategy. But getting personalization right can be difficult to achieve.

In this episode, Charles Weiser, Chief Experience Officer at Optus and Peter Merrett, Founder of the House of Wonderful explore how you can live in the moment with customers to create a unique and memorable experience.



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