Allan ByrneHead of Member Engagement
12:05 PM How HBF Is Utilising Data to Differentiate From Competitors and Drive Unique, Personalised Insurance Experiences
The private health industry is currently in quite a sick state with customers perceiving that there is little to no value in it. But private healthy is an extremely important component of the health ecosystem as it lessens the load on the public healthcare system. There is still a role for private health, but providers need to step up and differentiate themselves.
- Creating the ‘Nurture Program’ to drive personalised insurance experiences through segmentation
- Developing data led programs that are commercially viable and have resulted in increased profitability and customer sentiment
- HBF’s journey to shift their business to one that adapts to changing customer preferences