27 - 28 May, 2019 | Sofitel Sydney Wentworth, Sydney, NSW

Anthony Dunsford

Director Visitor Experience
Botanic Gardens & Centennial Parklands NSW

2:25 PM Combining Best of Physical and Digital Worlds to Improve Citizen Experience

Sydney’s Botanic Garden team is going beyond the conventional 3D customer experience through innovative use of technologies such as AR. The results of this customer re-focus speak for themselves: increased visitor numbers from 3.9 million to 5.4 million per annum and taking bronze for the Australian Tourism Awards ‘Major Tourist Attraction’. In this session:

  • How the shift in focus from a purely physical to an integrated landscape came about 
  • What was needed to attain buy in from all stakeholders to set wheels in motion for the transformation
  • The part that citizen feedback played in attaining developing digital strategy and selecting which tech to use where and for what
  • The bright future of Sydney Botanic Gardens- where to now?


Check out the incredible speaker line-up to see who will be joining Anthony.

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