Director Visitor Experience
Botanic Gardens & Centennial Parklands NSW
Sydney’s Botanic Garden team is going beyond the conventional 3D customer experience through innovative use of technologies such as AR. The results of this customer re-focus speak for themselves: increased visitor numbers from 3.9 million to 5.4 million per annum and taking bronze for the Australian Tourism Awards ‘Major Tourist Attraction’. In this session:
- How the shift in focus from a purely physical to an integrated landscape came about
- What was needed to attain buy in from all stakeholders to set wheels in motion for the transformation
- The part that citizen feedback played in attaining developing digital strategy and selecting which tech to use where and for what
- The bright future of Sydney Botanic Gardens- where to now?