An FMCG Research professional with 20 years’ experience in marketing research. Dale has worked on research projects with many large multi-national FMCG manufacturers and retailers including Unilever, Coca-Cola, Colgate, Pepsi, Coles, Woolworths and Tesco.
Currently in the role of Head of Customer Voice Coles Supermarkets, Dale is responsible for the leadership of the Coles Customer Voice programs ensuring the “voice of the customer” is heard across the entire Coles business.
These programs include:
•The Tell Coles customer experience tracking program with 28,000 surveys per week from customers
•Leadership of the Customer Care team including the Social Media team, ensuring the customer experience is consistent across all channels and aligned with Coles brand values
•Management of the Coles Executive Immersion program
Prior to Coles Dale was Senior Vice President Nielsen Research Shanghai & Hong Kong where he worked with multi-national and local companies in China. He was responsible for running a team of 100+ researchers to deliver insights that helped suppliers and retailers grow their businesses.
Check out the incredible speaker line-up to see who will be joining Dale.