Head of Marketing and Digital
12:40 PM Increasing Customer Engagement With Life Insurance Through Investment Into Digital Channels
AIA Insurance has launched the next phase of its plans to change the way people think about and engage with life insurance. After conducting focus groups, they identified the need to greater personalise their products and to make greater use of storytelling to explain the connection between them and their customers to make the value of their offerings more clear.
- Replatforming and redesigning the digital experience through human centred design
- Utilising digital as an enabler rather than just a channel
- Balancing employee experience and customer experience from an operational excellence perspective