Kate MaslijChief Customer Officer
4:20 PM How Thankyou Has Prioritised The Customer Experience to Drive Consistent Customer Satisfaction Scores of 97%
Thankyou is a social enterprise. We exist to help end global poverty in this lifetime by giving 100% of the profit from our water, food, body care and baby products to fund sustainable development work around the world. Thankyou was founded in 2008 with a clear goal of creating a consumer movement to help make a change in the world. Throughout the years, Thankyou has called on it’s fans and consumers to back them in disruptive marketing campaigns. Through the support of their customers, they we were able to see Thankyou water ranged in 7-Eleven, Thankyou body care ranged in Coles and Woolworths and raised $1.2M in 28 days from a pay-what-youwant book!
Inspired by our values of pioneering and excellence, in 2016 Thankyou embarked on the journey of furthering it’s customer experience strategy. Since then Thankyou has set company wide strategic goals, reshaped systems and processes and undertaken an internal culture shift which has seen the positive perception of our brand increase and customer satisfaction sit at a consistent 97 per cent.
- Why do things the way they’ve always been done before
- Internal culture affects the front line, focus on your internal pitch