Director of Audiences
Australian Broadcasting Corporation
11:20 AM Reinventing Your ABC
The Australian Broadcasting Corporation is, and always has been, in a unique position in Australian media, as Australia’s public broadcaster. It’s also been somewhat of a leader when it comes to moving into new technology platforms and digital media opportunities.
Leisa will look at how the ABC is continuing to evolve an incredibly valuable, 86-year-old institution for an increasingly digital future, as audience behaviours change. Covering how the organisation is adapting the audience experience across the ABC, to meet future audience needs, and how this impacts on brand, product and marketing in an industry that has a number of high profile challengers. Key elements of this will be:
- How the ABC is improving both the understanding of audiences, and the consistency of brand experience
- How the enterprise is being re-designed to support this evolution